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Honda Civic Ad from Europe Reminds Us that Ads Can Be Creative [Video]

Feb 01, 2012 - 4:43 PM - by AutoGuide.com
With all the Super Bowl ads finding their way onto the Internet well ahead of the big game, we've already had our fair share of head scratchers, like the commercial from Audi, and humorous ones like Acura's NSX commercial starring Jerry Seinfeld and Jay Leno. And while we understand that most ads are designed to make us laugh or garner our attention, creative ones such as this Civic commercial is just flat out cool.

The description of the video by Honda puts it best, describing what Honda engineers went through when they came up with the design of the new Civic. From just the spark of an idea came the journey of building a vehicle, overcoming challenges until it culminates into the new Civic. Of course this commercial targets their European customers, which shows off the new European Honda Civic hatchback and is narrated by Garrison Keillor who is very popular in Honda's British ads.

And for those that can really go way back, you'll see the slight homage this commercial pays to the infamous "Cog" commercial from Honda, where an Accord was built from a single cog rolling down an incline. It's subtle, but it's those things that make us not want to push fast forward. Got what Audi? No vampires, no more vampires. Please.

Watch the ad after the break.

More: ... [Read More]
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Jerry Seinfeld Fights Jay Leno for First NSX in Honda Superbowl Ad [Video]

Jan 31, 2012 - 3:09 PM - by AutoGuide.com
As though the reveal of the NSX Concept at the Detroit Auto Show didn't garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend's Super Bowl. And to help out they've employed the help of two of the word's best known comedians, both of whom just also happen to be well-known car buffs: Jerry Seinfeld and Jay Leno.

The spot pits the two against each other to be the very first to own the new NSX, which isn't set to go on sale for another three years.

How does it pan out? Watch the video below and see for yourself:

More: Jerry Seinfeld Fights Jay Leno for First NSX in Honda Superbowl Ad [Video] on Autoguide.com
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Watch Honda's Full Ferris Bueller Super Bowl Commercial [Video]

Jan 30, 2012 - 5:42 PM - by AutoGuide.com
We were teased last week with a taste of Honda's Ferris Bueller Super Bowl ad. Now the full 2:25 commercial is available to watch and we've got it!

We were pretty excited after watching the 10 second teaser, and the full-length ad doesn't disappoint. It stars Matthew Broderick, who calls into work sick and enjoys a day off in his Honda CR-V. It features new takes on a few famous scenes from the iconic movie even the one that showed after the credits rolled on the original film.

Other, much smaller ties to the original film are included in the commercial as well, but if your not paying attention they are hard to spot. At the 54 second mark the name appearing on the CR-V's screen is Grace, Rooney's secretary in the original film. At 57 seconds there is a flower delivery man who walks through the shot and at the 1 minute mark there is a trench coat clad clarinet player in the background. Can you spot any more ties to the original film?

Honda went all out to make this ad, which includes hiring "The Hangover" writer/director Todd Phillips to bring this vision together.

Watch the ad after the jump and tell us what you think in the comments section below.

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